YanXinZhangisamultidisciplinarydesigner
andcreativelead
whoblendsArtDirection,BrandSystems,Motion,andInteractiveDesigninto
cohesivevisualstorytelling.
HeleadsprojectsEnd-to-End,
fromdiscoverytoimplementation,guidingteams
whilestayinghands-on,withadeeploveforturningideasinto
realities.
YanXinZhangisamultidisciplinarydesigner
andcreativelead
whoblendsArtDirection,BrandSystems,Motion,andInteractiveDesigninto
cohesivevisualstorytelling.
HeleadsprojectsEnd-to-End,
fromdiscoverytoimplementation,guidingteams
whilestayinghands-on,withadeeploveforturningideasinto
realities.
YanXinZhangisamultidisciplinarydesigner
andcreativelead
whoblendsArtDirection,BrandSystems,Motion,andInteractiveDesigninto
cohesivevisualstorytelling.
HeleadsprojectsEnd-to-End,
fromdiscoverytoimplementation,guidingteams
whilestayinghands-on,withadeeploveforturningideasinto
realities.

play

what i do*

what i do*

what i do*

*I approach design through brand strategy and experience storytelling, using visuals, motion, and interaction to create work that is not only visually strong but also purposeful and narrative-driven.

digital (

digital (

)

)

experiences

experiences

(01 ) Design and build interactive systems that work. I bridge the gap between high-level strategy and technical reality.


(01.01 ) Brand Identity

(01.02) Experiential Design

(01.03) 2D & 3D Animation

(01.04) Environments & Spatial Design

(01.05) Interactive Installations

(01.06) Touchscreen & Website

(

(

) creative

) creative

execution

execution

(02) Turning complex concepts into executable realities through a deep mastery of motion, 3D, and interactive pipelines.


(02.01 ) Art Direction

(02.02) Concept Development

(02.03) Brand Systems

(02.04) Motion Graphics

(02.05) Interactive UI/UX

(02.06) Post-Production

(02.07) 3D Pipelines

lead (

lead (

)

)

strategy

strategy

(03) Aligning technical teams with creative vision. I lead designers and developers to ensure the narrative scales.


(03.01 ) Project Pitching & Vision

(03.02) Storytelling & Narrative

(03.03) End-to-end Delivery

(03.04) Team Leadership

(03.05) Technical Feasibility & Strategy

(03.06) Developer Collaboration

clients*

clients*

clients*

*Teams, brands and people who trusted the process.

got a project in mind?

let’s talk hello@yanxinzhang.com

got a project in mind?

let’s talk hi@yanxinzhang.com

YX*

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YX*

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YX*

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